Tivo’s new TV platform will combine cable and streaming

TiVo has launched its new streaming service that promises big things for both consumers and cable or streaming operators. Called the Next-Gen Platform, it gives viewers a convenient, unified way to watch recorded content from both cable providers and streaming services like Netflix and Amazon Prime. Operators like Altice, meanwhile, can implement TiVo's tech to provide consumers with 'hyper-personalization, recommendations and voice-control' on multiple devices and screens, TiVo says. The Next-Gen Platform, which uses TiVo's rumored cloud service, has been on our radar since TiVo first flaunted it over a year ago. The company is promising 'seamless integration of content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities.' TiVo tells operators that by integrating its tech, they'll provide a better user experience and 'remain relevant amid growing competition.' As part of the launch, TiVo says the Next-Gen Platform will run on quite a raft of products, including TiVo for Apple TV, Amazon Fire and Android TV. It has also launched smartphone, web and Linux-based set-top box (STB) software that can be integrated into smart TVs, cable boxes and other devices. Operators can implement software in both 'managed' devices like set-top boxes, or unmanaged ones (Apple TV, Amazon Fire TV, etc.).